The first bottle of alcohol that I ever popped was one of Armadale vodka. Although Jay-Z/Dame Dash/Roc-A-Fella Records did not actually develop Armadale, the label made heaps of money after they purchased the U.S. rights to Armadale vodka in 2002. Unfortunately, I haven't seen Armadale in the liquor store in a few years. I guess the venture fell apart with Roc-A-Fella Records. Nonetheless, props should be given to Roc-A-Fella for doing something that we rarely see Black people do: from Profit from Consumption. Trust me, nobody Black is making a penny off of Nuvo.
When I think of Armadale, this is the first video that comes to mind: